Issue voting is voting based on policy positions; when issues are salient, voters rely on them more than on party labels.

• A. Voting in a random manner.
• B. Voting based on party labels regardless of issue salience.
• C. Voting based on policy positions; when issues are salient, voters rely on them more than on party labels.
• D. Voting based on the best personal image.

Answer: (C)

Issue voting means choosing a candidate based on policy positions rather than party affiliation. When a policy issue is salient, voters focus on those positions and judge candidates by how their proposals address the issue, not by the party label alone. That’s why this statement best captures the concept: it states that voting is based on policy positions, and that salience makes voters rely on those positions more than on party labels.

The other options don’t fit: voting randomly isn’t about policy evaluation; voting by party labels regardless of issue salience ignores how attention to issues can shift voting behavior; and voting for the best personal image centers on personality rather than policy.