Which term is defined as the means of communication that can reach large, widely dispersed audiences simultaneously?

• A. Entrance Survey
• B. Mass Media
• C. Public Affairs
• D. Watchdog

Answer: (B)

Mass media refers to channels that can reach vast audiences across different places at the same time. This includes television, radio, newspapers, magazines, and online platforms. The key feature is scale and simultaneity: a single message broadcast through these channels can be received by many people almost instantly, no matter where they are. This makes mass media ideal for informing the public, shaping opinions, and spreading political messages quickly during campaigns or elections.

Entrance surveys are data collection tools used with specific groups of people, not a distribution channel. Public affairs involves managing information and relationships with the public, including government relations, rather than describing a way to reach large audiences. A watchdog describes the role of the media in monitoring power and holding leaders accountable, not a means of mass communication.

So, the best term for the described concept is mass media.